Puccini —
Brand identity and website for an eyewear company

Puccini is an eyewear label that stands for elegant eyewear fashion. The client requested a classic visual identity to reflect the timeless character of the brand. My focus was on developing an everlasting, yet luxurious look & feel. By mixing sophisticated classical engravings, simple typography with high-contrast photography brand looks notably refined. Some hints of the musical association are present in the logo icon and stationery elements, as a reference to the brand’s name. The effect is a subtly stylish look. The clean, classic look extends to the website design.


Disciplines – brand identity, art direction, printed collateral, webdesign (UX&UI design)
Created at – Xelibri

Besides developing the brand from scratch, task included designing a simple – captivating one-page site, to act as a B2B landing page. The Puccini collection is available only in optical stores, and there is no direct sale on the website. The site is content quick and easy to browse through a clear and simple offer.

about the company

mission and values

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